Below is a tailored concept that stood out to us when thinking about Discovery. We would love to work with you in refining the correct messaging that best represents the Discovery En Español and Discovery Familia brands in order for them to shine in the best light and with the highest potential.
-Lucas & Tony-
The structure of our film will show DISCOVERY as a connector of cultures, unique places, ideologies and stories. It is a unique eye to view into the world and into the most original stories.
Our edit structure will mix the different places where the Discovery shows are shot, with content that covers a large amount of shows and styles, presenting the Discovery as a global channel that transcends borders to find the most unique stories.
The edit of the film will have a progressive rhythm starting with slow, cinematic shots, ramping up to an increasingly dynamic edit with faster cuts, more action shots, and variety of situations. We will reach it’s climax in an adrenaline rush that will create with the growing pace of the music and imagery, culminating with the Discovery logo.
The sun sets behind a mountain in Alaska as a man raises a rifle in the deserted land (The Last Alaskans). A car pulls up to a street light in New Orleans, where another car waits to start a race(Street Outlaws, New Orleans). A couple cross the high mountains in Morocco (men, women, wild). The shots fade from one to the next, music slowly beating.
STORIES NEVER SEEN BEFORE
The music suddenly beats faster and louder. The shots now pick up speed following the music. The actions in each shot move faster and become more extreme. Shots are fired, tires burn, men and women run through streets, and sweeping aerial shots of mountains intercut with extreme moments in the most remote cities of the world.
TOLD IN WAYS NEVER HEARD BEFORE
Following the speed of the edit, we now see current events happening from some of the different shows on Discovery. Clips and sound bites from “Mexicanicos” take us to behind the scenes. “Yukon Men” takes us to a far town in the arctic, where tough decisions and danger are an everyday story. “Strange Loves” embodies the story of connectivity and passion. We witness different lifestyles in present time, in unique places, igniting the viewer’s curiosity through real life stories - Discovery US Hispanic tells best.
BRINGING STORIES TO A NEW LEVEL OF
The edit now blends different places in the world integrating shots of adventure, adrenaline, family, and some of the most inspiring moments on Discovery en Español and Discovery Familia. The film closes with the shot of a newborn as it fades out.
DISCOVERING THE WORLD, TOGETHER
AND IT’S ONLY ON